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Documenting the Oakland cultural renaissance


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Women Runnin It: Interview with Sarah Sexton

“Women Runnin It” features women in dynamic positions of cultural leadership in Oakland. Our first focus in this series brought a spotlight to Oakland female producers and promoters. Usually behind the scenes, these women are the ones bringing your favorite concerts, shows and nights for you to soak in and live the culture of Oakland. How do they build community and social arts networks? How do they curate a meaningful event or a club party?

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This installment of the “Women Runnin It” series features Sarah Sexton, owner and creative director of Oaktown Indie Mayhem Productions. Ambitious and hard-working, Sarah has forged a noticeable steam train as a promoter in the last five years. She produces concerts and events, co-founded the Mayhem Fest along with Awaken Cafe’s Courtt Dunlap (an online song and video contest exclusively for Oakland-based bands), and most recently held down a monthly residency at Leo’s and co-founded a new record label out of Oakland, OIM Records. Currently the booker for both Awaken Cafe and Legionnaire, the eclectic diversity of Sexton’s programming displays a commitment to community strength, engagement, and capacity-building.

A Texan-born Southerner, Sarah grew up in Alabama and Florida and spent time in Seattle before eventually moving to the Bay in 2005. She has been producing events here since 2009. She says her drive to share the resiliency of the cultural arts of Oakland was a motivating factor in her work. “Art, music, & nature are the only things that could ever express both the beauties & the atrocities I felt on the inside about life,” she explains. “[It’s] like a secret moment between the artist & myself. Some things are too hard to voice without a vessel, but art can be that vessel. That is why I created Oaktown Indie Mayhem.”

Her newly established OIM Records, focusing on the indie rock scene in the Bay Area, is a collaboration with producer and engineer Jeff Saltzman and Angelica Tavella, the founder of Oakland Drops Beats. Their debut release, set to be released June 23rd, is a compilation album featuring tracks from thirteen Bay Area bands; the first video release “Frayed” has already received positive reviews for its use of dance and 40,000 still photographs. A special limited edition run of vinyl will be pressed and free cassette tapes are offered at OIM’s June residency tonight at Leo’s with Lila Rose.

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Sarah Sexton

Oakulture: What’s exciting to you about Oakland culture right now?

Sarah Sexton: The collaboration factor seems pretty amazing to me right now. There seems to be this overwhelming feeling of musical camaraderie, rather than competition, that seems to be boiling over in this ever glorious puddle of creativity. Artists here genuinely seem excited and inspired by other musicians. I think thats pretty exciting.

Oakulture: What relationship is there between your artistic work and your promotional and production work?

Sarah Sexton: If you mean, my own creative craft, it’s been an interesting path. I have found that although my passion growing up was painting, writing, and performing. I hit a wall several years ago and got a kind of artist’s block. I had started booking and promoting music and for a while blamed my work for sucking the energy out of my art . . . but in time I realized that the way that I express myself artistically has always changed throughout the years. I hadn’t lost my passion, my medium had just changed. I’m currently learning piano and it’s the perfect accompaniment to my career. It can totally mellow me out after a long day of deadlines and emails and scheduling, which I’m really grateful for.

Oakulture: What approach or strategies do you use for creating and maintaining an inclusive space?

Sarah Sexton: It definitely has always been important to me to be conscious in my booking so that i offer a wide array of artists opportunity to express themselves. However, it’s not something that is always easy. It takes breaking out of comfort zones to approach new communities, and taking risks on bands that you don’t necessarily have personal connections to or the inside scoop on. There’s also the whole factor of stepping on toes…I don’t believe I can cover everything on my own . . . it’s not possible. So I might be really strong at promoting/booking indie rock and world music lineups, but that doesn’t mean I know the local hip hop or electronic communities. And if I did, what a boring world it would be if Sarah Sexton thought she had enough taste to book everything. So I prefer to try my hand at an array of styles, but also invite others in to curate their own shows, highlight their communities, and make the venues i work with feel like their home for a night too! I believe diversity is what keeps art forever evolving and blossoming in new incarnations, and hope to support that.

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Oakulture: What do you wish people knew or understood more about the behind-the-scenes?

Sarah Sexton: It’s all out of love. Love for the music and how it makes me feel inside. Love for the community that deserves a platform for expression. Love for the venues that understand the impact art & creativity has on people and how desperately we need it to heal. There are a lot of other careers that would guarantee a lot more security, but I follow my heart, and my heart says Oakland.

Oakulture: Role models? Who do you admire artistically and why?

Sarah Sexton: This may sound kinda cheesy, but i’m really enamored by Bill Graham. How people associate him today in some ways is neither here nor there for me, anytime someone gets big enough there is bound to be the ups + downs of their contributions to society I suppose. But it’s what he helped to build that blows my mind every time i think on it. As a young kid separated from his family in Europe, and coming to America post-Holocaust, he managed to grow up to play a pivotal role in a movement that drastically changed the entire world of rock n roll. That’s pretty epic in my opinion.

May 28 2015 053Oakulture: Oakland heroines?

Sarah Sexton: I have a few Oakland femme fatales that keep me ever striving upward and forward in the hopes of bringing their level of ferocity and classiness to the game. Women like Jennifer Johns, Antique (Naked Soul), and Zakiya Harris all have inspired me endlessly in their undying commitment to both their music and their community. Strong minds, hearts, and drive show that you can reach great heights if you allow yourself to be the glorious you.

Oakulture: Words to live by?

Sarah Sexton: There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; my philosophy is kindness. -The Dalai Lama

‘Frayed’ by Waterstrider from OIM Records on Vimeo.

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OIM Records Residency at Leo’s TONIGHT!
June 4th
Lila Rose, Emily Afton, Yassou Benedict, + El Elle
$12 DOS / $8 ADV

Doors 8pm, Show 9pm 18+

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Oaktown Indie Mayhem Productions
Facebook
Twitter @HellaOIM

Instagram

Get to know the women previously highlighted in the series, including Candi Martinez, Chaney Turner, Nina Menendez, Gina Madrid aka Raw-G, DJ Zitathe Soulovely crew Lady Ryan, Aima the Dreamer and DJ EMancipacion and Ramona Webb.

Follow Oakulture by entering your email above
and Like Us on Facebook to keep up.

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Women Runnin It: Interview with Soulovely crew’s Lady Ryan, Aima the Dreamer and DJ Emancipacion

“Women Runnin It” features women in dynamic positions of cultural leadership in Oakland. Our first focus in this series brings a spotlight to Oakland female producers and promoters. Usually behind the scenes, these women are the ones bringing your favorite concerts, shows and nights for you to soak in and live the culture of Oakland. How do they build community and social arts networks? How do they curate a meaningful event or a club party?

Important to many of us, particularly women and LGBTQi persons, is the ability to go out at night, share our art, enjoy dancing or conversation and not have to defend our bodies and presence. The promoters who are committed to holding this ground for us and advancing it are bringing female artists, gender fluid and non-ratchet parties, and holding down inclusive, ‘safe’ spaces through curating social arts. They are cultural stewards that we at Oakulture value and support. We think you should too. Check out previous women highlighted in the series, including Candi Martinez, Chaney Turner, Nina Menendez, Gina Madrid aka Raw-G and DJ Zita.

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The women of Soulovely: Emancipation, Aima, Lady Ryan.

The women of Soulovely: Emancipacion, Lady Ryan, Aima.

Up to this point, every edition of our series, “Women Runnin It,” has focused on a woman promoter; This edition of “Women Runnin It” focuses on three women engaged in an all-female collective and what they are able to achieve together.

Soulovely” is a monthly party on the second Sunday of each month produced by Lady Ryan, Aima the Dreamer and DJ Emancipacion. Each of these women in their own right have been runnin’ it for years.

Lady Ryan

Lady Ryan

Lady Ryan is a Bay Area favorite with a wide network of followers who has been a full-time DJ for eight years. Originally from West Virginia and grown up in Oakland, Lady Ryan has both an eclectic and often nostalgic taste; she always has me dancing when she’s on the tables and contributes her technical knowledge to maintaining the high sound quality which the Soulovely party prides itself on.

Emancipacion

Emancipacion

DJ Emancipacion (also a resident of SKIN) brings her background as both a cultural worker and a sound engineer to the game. As an American-born Egyptian, Emancipacion is also currently one of few female DJs that cater to the Arab/North African community in the US specializing in Arab weddings, bridal showers, hennas, and graduation parties.

Aima the Dreamer

Aima the Dreamer

Repping the Soulovely crew on the mic, is MC and vocalist Aima the Dreamer, a veteran known for her work with J-Boogie’s Dubtronic Science and holding down the next generation of the Femme Deadly Venoms crew. In a review of the Clas/sick Hip-Hop show last year, Oakulture praised Aima’s performance: “The first song, performed by Aima the Dreamer and Sayknowledge, sent shivers through the sold-out crowd, as Aima channeled Ladybug Mecca’s cool breeziness over an acoustic bassline originally played by Art Blakey’s Jazz Messengers.”

Attended by mostly women both queer and straight–but open to allies–Soulovely’s supportive, Sapphic aesthetic is evident from its tag line “We are Soulovely. Oakland is Soulovely. Ya’ll are Soulovely.” This summertime day party is made for the dancefloor (as evidenced by their promotional video), presents performances by a wide range of female artists, is grounded by an altar, and reflects the diversity of Oakland. Not to mention its dope logo done by DJ/aerosol writer Agana (TDK Crew). “Soulovely” premieres this Sunday, Mother’s Day, and features guest DJ Pam the Funkstress of The Coup and Bay Area Sistah Sound (BASS) crew.

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SOULOVELY

SOULOVELY

Oakulture: What approach or strategies do you use for creating and maintaining an inclusive space?

Aima the Dreamer: Inclusivity is something I am passionate about and a space I strive to hold in any project I am working on. My approach is celebrating diversity. My strategy is advocating for high contrast when it comes to curating and participating in an event. I like to create spaces that allow us to see our differences as strengths and utilize them. The exchange of energy, ideas, and resource gets me so hyped about facilitating safe places for us to interact. Much like a choir singing in harmony, for me it’s about bringing together all the unique “voices.”

Oakulture: What values do you bring to promotion and/or production and how do they impact your decision making?

DJ Emancipacion: I come from a social justice background. I was an organizer for many years, so this informs my community work, including the gigs I take and the gigs I produce. At “Soulovely,” we build altars for our fallen youth. We chant #blacklivesmatter during our sets. We honor the work being done to better our communities. We play music that most queer parties don’t play (we don’t play Top 40/radio), and we play it all under one roof– Latin, bhangra, deep house, soul, R&B, old school hip hop, electronica, etc. So I think this question about values is very important to ask of party promoters and entertainers– we NEED more values infused in the work we all do in the clubs. We want all our queer folks to feel safe at our parties– we are very careful and strategic about our music selection. We play music that inspires joy and happiness on the dancefloor. We support local queer performers, drummers, dancers, food vendors, and we celebrate every victory for our communities at every opportunity!

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Oakulture: Compared to the largely male-dominated music industry in which you work, what are some of the differences for you producing “Soulovely” in an all-female collaboration?

Lady Ryan: One of the things I most enjoy about collaborating with Eman and Aima is that we all three are hard working with strong belief systems and strong personalities. It creates an amazing sort of checks and balances in our decision-making process that I believe is always to our benefit. I am accustomed to producing and working events alone and participating in the collaboration has taught me a lot about when to speak up, when to listen, and what it takes to effectively work with a group of people as dynamic as we are.

Aima the Dreamer:
I think a major difference is being taken seriously. Our experience and skill is respected. I have found in male-run productions, as a feminine woman, I have to constantly ‘prove’ that I am capable and knowledgeable in my craft. I have to be 10x more on it in every way than a male counterpart. Also, in a female collaboration we take center stage. We are not the ‘token’ female on the bill. WE ARE the bill. When a man produces an all-female event, it is often coined and promoted as such. When a woman produces an event with women taking on all the roles from production to performance, it is an event of peers — much as if a man were to do the same.

“Oakland is a beacon for the West Coast and beyond of progressive thought, art, and action. It’s exciting to be in a Town with such a strong social political opinion and voice in music, visual art, performance art, organizing and demonstration. I love how the Oakland culture uses every opportunity, even on the dancefloor, to build together as a community.” — Aima the Dreamer

Oakulture: What relationship is there between your artistic work and your work as producer and director?

Aima the Dreamer: I don’t assume a space will be made for me. I make noise and claim space for that visibility. That relationship is vital to also setting precedent for other women in the same field.

May 04 2015 012

Oakulture: What is your unique contribution to Soulovely’s promotion/production strategy?

Lady Ryan: The value I bring to the promotion of “Soulovely” is my outgoing personality and the network of followers I have gained in the last eight years of full-time DJing. I still believe that hand to hand flyer promotion can be most effective in that you are able convey the personality of party and that contact or conversation is more likely to draw a person to attend vs. a social media click. The value I bring to the production of “Soulovely” is my first-hand knowledge of DJ equipment. With technology constantly changing and having guest DJ’s with different needs, I am able to step up and ensure that the event runs smoothly on the technical side.

Oakulture: What’s exciting to you about Oakland culture right now?

 DJ Emancipacion: I’m a proud Oakland resident for over 15 years — Oakland culture has always inspired and excited me! I think what used to be underground back in the day is now shining bright in the light of the sun — so things are more accessible and loud and proud. Right now I’m loving that there are more art venues, more cultural spaces, more public gatherings of people of African descent (like Oakland Fam Bam’s 4th of July bbq), more businesses owned by queer people of color, and more parties for queer folks.

Aima the Dreamer:
Oakland is a beacon for the West Coast and beyond of progressive thought, art, and action. It’s exciting to be in a Town with such a strong social political opinion and voice in music, visual art, performance art, organizing and demonstration. I love how the Oakland culture uses every opportunity, even on the dancefloor, to build together as a community.

May 04 2015 100

Oakulture: Who are your Oakland heroines?

DJ Emancipacion: I love love love this question. So many dope women doing big things in Oakland! Aima the Dreamer, Alicia Garza, Reem Assil, the Mamacitas Cafe girls, Sara Flores with RECLAIM Midwifery, Gina Breedlove . . .

Aima the Dreamer: I LOVE this question too! It’s impossible to name all of my Oakland sheroes, but here are a few, in no particular order: Emancipacion, Lady Ryan, Ladyfingaz, Chaney Turner, Miz Chris, Candi Martinez, Florencia Manovil, DJ Zita, Devi Genuone, Zakiya Harris, Lila Rose, Raw G, CeCe Carpio of Trust Your Struggle, Kin Folkz of Spectrum Queer Media, Mona Webb, Samara Atkins of Mix’d Ingrdnts, Magik, Emily Butterfly, Thailan When, Janaysa Lambert, and Charleen Caabay of Kain’bigan.

Oakulture: If you could book anyone, who?

DJ Emancipacion: Sade!

Aima the Dreamer: Janelle Monae.

 

SOULOVELY

SOULOVELY

Oakulture: Role models? Who do you admire artistically and why?

DJ Emancipacion: Hmmm…I don’t really have role models, but I respect strong revolutionary women leaders who have changed the world like Leila Khaled, Rasmea Odeh, Audre Lorde, Angela Davis, Ella Baker, Yuri Kochiyama, Assata . . . I do admire so many artists who keep me inspired for life and remind me how amazing the human race is – Fairouz, FKA twigs, Egyptian artist Mahmoud Said, Ibeyi, local artist Amaryllis deJesus Moleski, Nnedi Okorafor, Shadia Mansour, Black Coffee . . .

Oakulture: Any upcoming projects or collaborations you’re particularly excited about in Oakland right now?

DJ Emancipacion: “Soulovely” of course 🙂  The new “Soulovely” mix coming out this summer!

Aima the Dreamer: So many!!! From my own; “Soulovely” (2nd Sundays) to my EP “Planet Femme” release by my group Femme Deadly Venoms (June 12th) feat. LadyFingaz, Aima the Dreamer, Madlines, Persia, Deeandroid, & ZMan . . . to all the incredible folks who hold down the Town on the regular with quality events: Social Life, Living Room Project, Devi Genuone’s MayMuns at ERA (live performance showcase), Impact Hub, Malcolm X Jazz Festival, Oakland Pride, Oakland Indie Mayhem, First Fridays…. I could go on and on! Oakland is RICH.

Editor’s note: This interview has been edited for length.

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SOULOVELY

Every 2nd Sunday
May 10, June 14, July 12, August 9, September 13, & October 11

3-8pm
Tix $6, Free before 5pm with RSVP to: soulovely@gmail.com
The New Parish Courtyard, 1741 San Pablo Ave, Oakland

Follow Soulovely:
FB: www.facebook.com/wearesoulovely
Soundcloud: www.soundcloud.com/soulovely
IG: @wearesoulovely #soulovely

Lady Ryan:
www.ladyryan.com
www.soundcloud.com/djladyryan
www.facebook.com/ladyryan
Instagram @djladyryan

Aima the Dreamer:
www.aimathedreamer.bandcamp.com
www.soundcloud.com/aima-the-dreamer
www.facebook.com/Aima-the-dreamer
Instagram @aima_the_dreamer

Emancipacion:
www.djemancipacion.com
www.soundcloud.com/dj-emancipacion
www.facebook.com/djemancipacion
Instagram @djemancipacion

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and Like Us on Facebook to keep up.


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Women Runnin It: Interview with DJ Zita

Women Runnin It” features women in dynamic positions of cultural leadership in Oakland. Our first focus in this series brings a spotlight to Oakland female producers and promoters. Usually behind the scenes, these women are the ones bringing your favorite concerts, shows and nights for you to soak in and live the culture of Oakland.  How do they build community and social arts networks? How do they curate a meaningful event or a club party?

Important to many of us, particularly women and LGBTQi persons, is the ability to go out at night, share our art, enjoy dancing or conversation and not have to defend our bodies and presence. The promoters who are committed to holding this ground for us and advancing it are bringing female artists, gender fluid and non-ratchet parties, and holding down inclusive, ‘safe’ spaces through curating social arts. They are cultural stewards that we at Oakulture value and support. We think you should too. Check out previous women highlighted in the series, including Candi Martinez, Chaney Turner, Nina Menendez and Gina Madrid aka Raw-G.

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DJ Zita

In this edition of “Women Runnin It,” we are proud to turn the spotlight on DJ Zita. To be truthful, this series could have been named after Zita and her years of spearheading and cultivating women-centric events, collaborations and culture in the Bay and beyond. For almost fifteen years now, Zita has been a moving force to be reckoned with as a DJ, promoter and organizer. She has performed with some of the best, including DJ Q-Bert, Shortkut, DJ Apollo, DJ Shortee, Mr. E, Medusa and J-Boogie. Illuminated in her popular mixtape series, DJ Zita spans musical genres from hip-hop to R&B and neo-soul to reggae dancehall with her selections and is known for her commitment to true vinyl skills and her rep as a party rocker.

A true leader knows how to share power. Zita has been a leader in understanding the importance of female solidarity. As she clearly articulates in her interview, her methods have been directly aimed at creating woman-centered culture. Her annual “Queendom” event, coming up on its sixth year, is an inspiring throwdown showcasing women in all four elements of hip-hop artistry (MC, DJ, dancer and graffiti artist). Over the years, “Queendom” has given opportunities to many emerging women hip-hop artists, DJs and dancers, which in turn helps grow the community. Most importantly, “Queendom” models a value of respect for all as non-negotiable. It illuminates what we miss out on when we allow our culture to neglect and degrade women’s voices and skills.

Zita currently holds court in the BASS crew (Bay Area Sister Sound) along with Pam the Funkstress, a Bay Area legend and hip hop pioneer who has been known to scratch not only with her hands but with that most powerful female appendage – the breast. Zita also maintains residencies in both San Francisco and Oakland, and regularly teams with her partner DMadness in the DJ duo Golden Soundscapes. She can accurately be credited with transforming the landscape of Bay Area club culture, helping to further woman-positive hip-hop, and uniting female DJs, performers, promoters and audience.

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Oakulture: What values do you bring to promotion and/or production and how do they impact your decision-making?

DJ Zita: Initially inspired by my passion for music as a DJ, my purpose has always been to provide a platform for women artists to shine in a male-dominated music industry. As a founding member of the “Sisters in Sound” women DJ collective in Hawaii (2001-2003), as promoter of my “Do My Ladies Run This M*tha F@#ka?!” event series in 2007, as the founder of “Bay Areas Sistah Sound” (BASS) lady DJ crew in 2008, and since then, individually as promoter DJ Zita, I have been able to create spaces where women’s talents are spotlighted and celebrated.

At the core of my efforts is a call for sisterhood. It’s important to me to unite women DJs and performers. When I entered the Bay Area scene back in 2003, I noticed that there were so few of us women DJs, but we were all doing our own thing. The female hip-hop DJs then were: Stef, Pam the Funkstress, Neta, Celskiii, Deeandroid, Olga T, and me. This was my inspiration for curating and producing my series of “Queendom: Fly Women Reppin’ the 4 Elements of Hip Hop” events and in 2008, establishing the BASS crew. I chose veteran DJs Pam the Funkstress and Neta to join me on my mission to create the only female-DJed and female-promoted event in the Bay at the time. By reaching out to women and collaborating with them on my projects, I built my extensive network of women DJs, MCs, dancers, singers, and artists, and I created a sense of solidarity among us that was previously nonexistent. I am often introducing artists to one another at my events because they haven’t met before. At the BASS 2-Year Anniversary event at 111 Minna SF in 2010, I was able to book 18 Bay Area women DJs to spin together under one roof. My approach stems from my values of collaboration and community – over competition and isolation.

In my booking considerations, talent reigns even over the artists’ image, age, affiliations, or following. There’s no substitute for the necessary hard work, creativity, and talent required to represent women in a powerful way and to stand shoulder-to-shoulder with our best male counterparts. I want to let it be known that a fly sister in the club ain’t just eye candy. Additionally, I have a focus on booking women of color because it’s important that this group in particular has real opportunities to shine.


Oakulture: What’s exciting to you about Oakland culture right now?

DJ Zita: Since I used to be only one of a handful, it’s an exciting time in Oakland with the emerging women artists and promoters, such as dope hip-hop heroine MCs MadLines, Ryan Nicole, and Coco Peila. As I observe more women entering the scene, I only hope for further collaboration and community building among them to ensue because that is a critical piece of our progression.

On a personal level, I hold dearly the value that family comes first. Now that I have two young children, I am prioritizing my energies towards raising them and advancing in my career as a college teacher. To keep it real, it’s impossible to support a family off of DJing and promoting events, especially with the lack of health benefits. I’ve chosen to cut back on promoting to have more time dedicated to my family. To fulfill my love for DJing, you can still find me behind the turntables at my local monthly DJ residencies, which are currently: “ESCAPE,” Fourth Fridays at The Layover in Oakland (since 2010); “ELEVATE,” First Fridays at John Colins SF; and “GOLDEN,” Third Saturdays (since 2006) at Laszlo SF alongside my Golden Soundscapes crew partner/husband, DJ Dmadness. I support and proudly pass the torch onto the next generation of women promoters leading the pack, including my sisters: Oakland’s own Chaney Turner of Social Life Productions and Candi Martinez of SKIN and Spread Love Media.


Oakulture: What approach or strategies do you use for creating and maintaining an inclusive space?

DJ Zita: The inclusivity of my events is rooted in my already diverse following that includes youth, the LGBTQi community, and people of color. I employ strategies to embrace all communities through the diverse representation of talent that I book and the avenues I promote the event. My Queendom events at La Pena and Betti Ono have been all-ages, extending my audience to showcase youth performers and to allow the younger generation to witness them.

I have hip-hop in my heart but love for all genres of music. With my Queendom events, I wanted to take it back to hip-hop’s roots by featuring all four elements. I was able to curate a series of these events that featured women beyond the DJ realm, by also inviting MCs, B-girls, and graffiti artists to bless the stage. I’ve used my Queendom events to bring attention to women’s issues and to support the local women’s community by donating a portion of the ticket sales to: a domestic violence shelter, an organization working to end sexual violence, and several organizations that empower young women.

 

Oakulture: What do you wish people knew or understood more about the behind-the-scenes?

DJ Zita: Event production and promotion is hard work! It’s not only very competitive, but it also requires a broad skill-set to be successful: vision, business marketing, networking, negotiation with venues, stage management, flexibility, strong communication, people skills, patience, and creativity. While it requires so much love and commitment, the return is not equivalent. When I successfully held down the BASS monthly residency with a packed club and line down the block  featuring local women DJs, Conscious Daughters, and the amazing DJ Shortee, the club owners ended my night because they “wanted to make more money.”

Oakulture: If you could book anyone, who would it be?

DJ Zita: I dream of booking these queens: Missy Elliott, Erykah Badu, and Sade.
A dream come true for me would be to assemble a crew of the Bay’s fly, fierce, bad-ass women DJs, MCs, dancers, and artists, and we get booked for a world tour.

Follow DJ Zita at:
djzita.com
GoldenSoundscapes.com
Facebook: djzita
Twitter: @djzita
Instagram: @djzita

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Zita’s Current Monthly DJ Residencies

ESCAPE 4th Fridays
at The Layover, Oakland

ELEVATE 1st Fridays
at John Colins, SF

GOLDEN 3rd Saturdays (since 2006)
with DJ Dmadness
at Laszlo, SF

 

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and Like Us on Facebook to keep up.


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Women Runnin It: Interview with Gina Madrid, aka Raw-G

Women Runnin It” features women in dynamic positions of cultural leadership in Oakland. Our first focus in this series brings a spotlight to Oakland female producers and promoters. Usually behind the scenes, these women are the ones bringing your favorite concerts, shows and nights for you to soak in and live the culture of Oakland.  How do they build community and social arts networks? How do they curate a meaningful event or a club party?

At a recent Bahamadia concert at Leo’s produced by Chaney Turner of Social Life Productions, the emcee spoke to the need to be actively engaged in creating inclusive community — a crucial component of a culturally-positive nightlife and cultural arts scene. Important to many of us, particularly women and LGBTQi persons, is the ability to go out at night, share our art, enjoy dancing or conversation and not have to defend our bodies and presence. The promoters who are committed to holding this ground for us and advancing it are bringing female artists, gender fluid and non-ratchet parties, and holding down inclusive, ‘safe’ spaces through curating social arts. They are cultural stewards that we at Oakulture value and support. We think you should too. Check out previous women highlighted in the series, including Candi Martinez, Chaney Turner and Nina Menendez.

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Gina "Raw-G" Madrid

Gina “Raw-G” Madrid

The latest installment of “Women Runnin It” features Gina Madrid, aka Raw-G. Madrid is the co-founder and director of Steelo Entertainment, a marketing, production and multimedia company, as well as part of the Parish Entertainment Group. She is also a veteran of the international hip-hop movement and a force to be reckoned with on the stage.

Born and raised in Guadalajara, Mexico, Madrid first immigrated to the U.S. in 1999 with her husband Steelo Cesar and son Hugo and settled in Oakland. A founding member of the all-women collective, Mujeres Trabajando — one of Guadalajara’s pioneering hip-hop crews — she learned English by translating hip-hop lyrics from The Fugees, Tupac Shakur and KRS-One.

Her work as both an artist and promoter represents the social consciousness and raw heart of both Mexico and Oakland. The list of artists she has performed with includes Ghostface Killah, Mobb Deep, KRS-One, Gift of Gab, Ozomatli, Royce Da 5’9”, Ana Tijoux, La Mala and DJ Premier; Steelo Entertainment’s past shows have brought everyone from Chilean emcee Tijoux to Argentinian dancehall queen Alika to Blue Note jazz-soul singer Jose James to Oakland. Recently, Steelo Entertainment produced “Concert for Justice,” a benefit show for the family of Eric Garner hosted by his daughter Erica Garner, with guest speaker Wanda Johnson, mother of Oscar Grant.

Oakulture was able to catch up with this powerhouse producer and artist just as Raw-G’s musical career seems poised for another step. Her new music video “Sangre” (Blood) is a song, rap and prayer in both English and Spanish, which names and calls out the blood, tears and pain of people’s struggle for dignity, and the certain knowledge that our time is a coming. Be on the lookout for Raw-G’s new EP, which is due to be released this month.

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Oakulture: What values do you bring to promotion and/or production and how do they impact your decision-making?

Gina Madrid: First of all, I love what I do. When you put love into what you do you’re simply giving your best which sets your mind to push your limits on every aspect. Bringing people together has been something I enjoy doing. And what’s better than through music? When it comes to making decisions it’s like anything else in life, I just follow my heart. That definitely makes the technical part less heavy.

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Oakulture: What’s exciting to you about Oakland culture right now?

Gina Madrid: Oakland has always had a very unique flavor but some people are just finding out now. Being in this city, seeing it grow, seeing it change is exciting to me. Unity and love is the core of the town. And I can say that no matter how many people move into Oakland, we definitely make sure the core stays intact. Thanks to all the artists, organizers, visionaries, activists and the people who really love and run this town.

Oakulture: What relationship is there between your artistic work and your promotional and production work?

Gina Madrid: Both are very connected, being an artist took me to start producing events. I didn’t like waiting to be asked to perform and felt the need of sharing my craft. That’s one of the reasons why I decided to co-found Steelo Entertainment and started producing The Oakland Lyricist Lounge where I found out how many of us really just need a platform and space to share, connect and support each other.

Oakulture: Tell me about your new music video, “Sangre.”

Gina Madrid: With everything that’s been going on in the world lately I just felt the need to say something. SANGRE is ‘us’ the people. Tired of the system, fighting for peace and change, fighting for justice, to end racism, not really just talking about the U.S. but the whole world. The people are fed up and hungry for a better life. As the last part of my song states ‘’No need of guns to shut the system down, the people soon will turn this world around.”


Oakulture: What approach or strategies do you use for creating and maintaining an inclusive space?

Gina Madrid: It’s not really a strategy. It’s mainly about the people, the Bay Area especially Oakland. When people come together it’s so diverse that one can’t help but feel welcome. On the production side it all starts by having the right vision from the beginning and the rest just flows naturally.

“Oakland has always had a very unique flavor but some people are just finding out now. Being in this city, seeing it grow, seeing it change is exciting to me. Unity and love is the core of the town. And I can say that no matter how many people move into Oakland, we definitely make sure the core stays intact.” – Gina Madrid


Oakulture:
Role models? Who do you admire artistically and why?

Gina Madrid: That’s a big question. My list would go on forever.. But I can say artists who started with nothing but love and passion for what they do and set their minds to win regardless of the struggle. Those artists are a huge inspiration to me. Looking up to them helps me push even harder, dream bigger and stay focused.

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Oakulture: Who are your Oakland heroines?

Gina Madrid: I have love and respect for all my sisters in this city. And I hope to continue seeing the new generation of women expressing themselves through arts and sharing their voices and talent.

Oakulture: If you could book anyone, who would it be?

Gina Madrid: I would book more independent local artists. We gotta support our own.

Oakulture: Words to live by?

Gina Madrid: Always give your best and set your mind to win. Giving up is not an option.

Visit Gina Madrid at:  www.raw-g.com

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Steelo Entertainment’s upcoming shows:

May 7th, 7:30pm
Lila Rose record release show for WE.ANIMALS
with Squid Inc Quartet, LYNX and Mariee Sioux
Tix $15-18
The Independent, 628 Divisadero, San Francisco 

June – Sep 2015
“Immigrant Dreams”
A four part event series based on immigration and social justice featuring performances, panel discussion, and live painting. In partnership with La Peña Cultural Center (details TBA).

Steelo Entertainment on Facebook & Youtube

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Women Runnin It: Interview with Candi Martinez

In honor of International Women’s Herstory this month, Oakulture premiers “Women Runnin It,” a new interview series featuring women in dynamic positions of cultural leadership. We begin with Oakland female promoters. Usually behind the scenes, these women are the ones bringing your favorite concerts, shows and nights for you to soak in and live the culture of Oakland.  I’m sure many of you have wondered, how do they build community and social arts networks? How do they curate a meaningful event or a club party?

Recently, at a Bahamadia concert at Leo’s produced by Chaney Turner of Social Life Productions, the emcee spoke to the need to be actively engaged in creating inclusive community — a crucial component of a culturally-positive nightlife scene. Important to many of us, particularly women and LGBTQi persons, is the ability to go out at night, share our art, enjoy dancing or conversation and not have to defend our bodies and presence. The promoters who are committed to holding this ground for us and advancing it are bringing female artists, gender fluid and non-ratchet parties, and holding down inclusive, ‘safe’ spaces through curating social arts. They are cultural stewards that we at Oakulture value and support. We think you should too.

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Candi Martinez of Skin

Candi Martinez of Skin

Our first Q&A interview is with Candi Martinez. As an industry vet of twenty years, Candi has booked for numerous local venues and worked with internationally-known artists including James Brown, The Wailers, Les Nubians, Antibalas, Zap Mama, and Carlos Santana. Currently, Candi is the master dreamer and curator for SKIN World Wide, a dance party dedicated to sharing and celebrating the music, art and tradition of the African and Latin Diasporas. This Oakland-based collective brings unique events like their recent boat parties on the Bay with DJ, dance performances and live drumming. Tomorrow night (Friday the 13th), SKIN brings Osunlade, the legendary “Messiah of Ancestral House Music” of Yoruba Records to an Oakland country club (!), which is sure to be a spiritually-transcendant dance experience.

Oakulture: What values do you bring to club promotion and how do they impact your decision- making?

Candi Martinez: All of my work stems from a genuine joy in bringing people together. The intersections of different musical and performative traditions are defining elements in how we engage in the world. Music can be traditional, ritual, remixed and expressive. I’m inspired by the ways diaspora, urban migration and intercultural fusion speaks to a Bay Area experience. I’m interested in drawing community into a conversation through rhythm and movement, and keeping art integral to social change.

candi martinez oakulture 011Oakulture: What’s exciting to you about Oakland culture right now?

Candi Martinez: Oakland has it’s own flavor because of the many diverse communities that call our city home. We are known for our unapologetic display of creative passion. We are known for community resilience through various forms of art and music. The energy behind sustaining an artistic and culturally vibrant community is crucial in our response to oppression, police brutality, gentrification, displacement and environmental racism.

Oakulture: What relationship is there between your artistic work and your promotional work?

Candi Martinez: It feels very symbiotic. I DJ, dance, teach yoga, and play upright bass. These avocations give me an understanding of what it means to create, to embody a practice, to be disciplined and to collaborate. It’s important to me to build inviting spaces that allow artists to showcase their work and experience a shared narrative in addition to shaking it on the dancefloor.

SambaFunk shakin it at a SKIN party

SambaFunk shakin it at a SKIN party

Oakulture: What approach or strategies do you use for creating and maintaining an inclusive space?

Candi Martinez: My shows come with lots of intentional planning and love. The artists, the space, the location, the outreach all have to align with what I hope to create and offer to the community. Whether it’s safe environments, wheelchair accessible spaces, affordable tickets, promoting emerging artists, creating links between communities and genres or traditional and modern rhythms…when I see a room full of people of different ages, backgrounds, orientations and interests all getting down, I know I’m exactly where I want to be.

“Oakland has it’s own flavor because of the many diverse communities that call our city home. We are known for our unapologetic display of creative passion. We are known for community resilience through various forms of art and music. The energy behind sustaining an artistic and culturally vibrant community is crucial in our response to oppression, police brutality, gentrification, displacement and environmental racism.” — Candi Martinez


Oakulture: What do you wish people knew or understood more about the behind-the-scenes aspect to being a promoter?

Candi Martinez: Doing what you love can be risky business. As an artist, every day is a choice. Every event for an artist is a commitment without the promise beyond doing what they love. Most artists and curators do this because we can’t imagine doing anything else, it’s an experience that makes us feel alive and connected. I’ve never taken any of it for granted.

SKIN's boat parties offer Bay views and plenty of room to dance

SKIN’s boat parties offer Bay views and plenty of room to dance

Oakulture: Role models? Who do you admire artistically and why?

Candi Martinez: I get my kindness and perseverance from my Mom. My commitment to social justice comes from my Father. My fiance holds me accountable to my dreams. Artistically, I’ve admired Frida Kahlo since childhood. I relate to her tenacious spirit and her fight for life. Chinaka Hodge because she is an amazing scholar and kills it in a dance cypher. Angela Davis, Chimamanda Adichie, Sandra Cisneros and Ntozake Shange, for writing toward the change they want to see and for offering a voice and light to follow.

Oakulture: Who are your Oakland heroines?

Candi Martinez: Amy Nabong, Chinaka Hodge, DJ heyLove*, Dr. Shari Hicks, Favianna Rodriguez, KinFolkz, Naima Shalhoub, Nayomi Munaweera, Shadi Rahimi and Zakiya Harris, and if I can throw in a past Oakland resident, Nanci Pili Hernandez.

Oakulture: If you could book anyone, who would it be?

Candi Martinez: I’d like to pair Seu Jorge and Sergio Mendes up with San Francisco’s Bomberas De La Bahia and then get Oakland’s Sistahs of The Drum on stage with the “Fela!” Broadway [cast] and see what happens.

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SKIN World Wide’s next show:

Friday, March 13th 8pm
with Osunlade of Yoruba Records
Resident DJs: Cecil and Son of Son
Percussion Line: Jeff Pierre & Soul Mojo
Oakland Songstress Zena & Upright Bassist Gary Johnson
Artisan village with James Gayles, Nikila Badua, All Attractive, Brass, Bone & Honey, and Sankofa Vine.
Complimentary Hor D’Oeuvres
At the unique Sequoyah Country Club with patios, fire pits, cigar bar and Bay views.
Tix $30-35

**Also check out Oakulture’s Guide to International Women’s Month Events in Oakland and Beyond for more woman-centric events throughout the month of March.